--- title: Customer Advisory Board Blog | Ignite AG | measuring customer advisory board description: measuring customer advisory board | --- [![logo](https://blog.igniteag.com/hs-fs/file-1353358292-png/Ignite_July2014_Theme/images/logo.png)](http://www.igniteag.com/default.aspx) [![Customer Advisory Board](https://no-cache.hubspot.com/cta/default/300837/794d0c45-d4ce-4628-ae9a-21d3ea2ef6f9.png)](https://cta-redirect.hubspot.com/cta/redirect/300837/794d0c45-d4ce-4628-ae9a-21d3ea2ef6f9) [![Partner Advisory Board](https://no-cache.hubspot.com/cta/default/300837/7ede8c75-90fa-4759-abcb-c31f00c6451b.png)](https://cta-redirect.hubspot.com/cta/redirect/300837/7ede8c75-90fa-4759-abcb-c31f00c6451b) [888.667.7027](tel:888-667-7027) - What We Do - [Customer Advisory Board](http://www.igniteag.com/CustomerAdvisoryBoard.aspx) - [Partner Advisory Board](http://www.igniteag.com/PartnerAdvisoryBoard.aspx) - [Approach](http://www.igniteag.com/Approach.aspx) - [Key Challenges](http://www.igniteag.com/KeyChallenges.aspx) - [Solutions](http://www.igniteag.com/Solutions.aspx) - [Strategy Workshop](http://www.igniteag.com/CustomerAdvisoryBoard/StrategyWorkshop.aspx) - [Program Management](http://www.igniteag.com/CustomerAdvisoryBoard/ProgramManagement.aspx) - [Recruitment](http://www.igniteag.com/CustomerAdvisoryBoard/Recruitment.aspx) - [Agenda Creation](http://www.igniteag.com/CustomerAdvisoryBoard/AgendaCreation.aspx) - [Advanced Facilitation](http://www.igniteag.com/CustomerAdvisoryBoard/AdvancedFacilitation.aspx) - [Insights and Metrics](http://www.igniteag.com/CustomerAdvisoryBoard/InsightsandMetrics.aspx) - Training - [Manager Training](http://www.igniteag.com/CustomerAdvisoryBoard/ManagerTraining.aspx) - [Facilitator Training](http://www.igniteag.com/CustomerAdvisoryBoard/FacilitatorTraining.aspx) - [Audit and Optimization](http://www.igniteag.com/CustomerAdvisoryBoard/AuditandOptimization.aspx) - [Online Platform](http://www.igniteag.com/CustomerAdvisoryBoard/OnlinePlatform.aspx) - [Customers](http://www.igniteag.com/Customers.aspx) - [About Us](http://www.igniteag.com/AboutUs.aspx) - [Leadership Team](http://www.igniteag.com/LeadershipTeam.aspx) - [In the News](http://www.igniteag.com/InTheNews.aspx) - [Press Releases](http://www.igniteag.com/PressReleases.aspx) - [Partners](http://igniteag.com/Partners.aspx) - [Resources](http://www.igniteag.com/Resources.aspx) - [blog](https://blog.igniteag.com) - [Contact](http://www.igniteag.com/Contact.aspx) # Customer Advisory Board Blog ## [Measuring the Success of  Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers](https://blog.igniteag.com/measuring-the-success-of-your-customer-advisory-board-part-1) Posted by [Rob Jensen](https://blog.igniteag.com/author/rob-jensen) on Oct 16, 2015 12:41:04 PM - [Tweet](https://twitter.com/share) As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB initiatives for the year or prior, in order to justify continued (or hopefully increased!) investment in 2016. [Read More](https://blog.igniteag.com/measuring-the-success-of-your-customer-advisory-board-part-1) 0 Comments [Click here to read/write comments](https://blog.igniteag.com/measuring-the-success-of-your-customer-advisory-board-part-1#comments-listing) Topics: [CAB ROI](https://blog.igniteag.com/topic/cab-roi), [measuring customer advisory board](https://blog.igniteag.com/topic/measuring-customer-advisory-board) [All posts](https://blog.igniteag.com/all) ### Subscribe to Email Updates ### Recent Posts [![](https://no-cache.hubspot.com/cta/default/300837/feb3232c-d4f0-4afd-a325-663d3c554b0a.png)](http://cta-redirect.hubspot.com/cta/redirect/300837/feb3232c-d4f0-4afd-a325-663d3c554b0a) ### Posts by Topic - [customer advisory board (28)](https://blog.igniteag.com/topic/customer-advisory-board) - [CAB best practices (15)](https://blog.igniteag.com/topic/cab-best-practices) - [cab (8)](https://blog.igniteag.com/topic/cab) - [ignite advisory group (7)](https://blog.igniteag.com/topic/ignite-advisory-group) - [customer advisory board manager certification (5)](https://blog.igniteag.com/topic/customer-advisory-board-manager-certification) - [Customer Advisory Board Facilitation (4)](https://blog.igniteag.com/topic/customer-advisory-board-facilitation) - [customer advisory board benefits (4)](https://blog.igniteag.com/topic/customer-advisory-board-benefits) - [customer advisory board meeting (4)](https://blog.igniteag.com/topic/customer-advisory-board-meeting) - [executive commitment (3)](https://blog.igniteag.com/topic/executive-commitment) - [strategic advisory board (3)](https://blog.igniteag.com/topic/strategic-advisory-board) - [customer advisory board insights (2)](https://blog.igniteag.com/topic/customer-advisory-board-insights) - [customer advisory board members (2)](https://blog.igniteag.com/topic/customer-advisory-board-members) - [customer advisory council (2)](https://blog.igniteag.com/topic/customer-advisory-council) - [CAB ROI (1)](https://blog.igniteag.com/topic/cab-roi) - [CAB attendance (1)](https://blog.igniteag.com/topic/cab-attendance) - [CAB social activities (1)](https://blog.igniteag.com/topic/cab-social-activities) - [advocate marketing (1)](https://blog.igniteag.com/topic/advocate-marketing) - [customer advisory board meeting hotel (1)](https://blog.igniteag.com/topic/customer-advisory-board-meeting-hotel) - [customer advisory board meeting logistics (1)](https://blog.igniteag.com/topic/customer-advisory-board-meeting-logistics) - [customer advisory board member retirement (1)](https://blog.igniteag.com/topic/customer-advisory-board-member-retirement) - [customer advisory board membership (1)](https://blog.igniteag.com/topic/customer-advisory-board-membership) - [customer advisory boards (1)](https://blog.igniteag.com/topic/customer-advisory-boards) - [customer advisory council meeting (1)](https://blog.igniteag.com/topic/customer-advisory-council-meeting) - [customer advocacy (1)](https://blog.igniteag.com/topic/customer-advocacy) - [customer experience (1)](https://blog.igniteag.com/topic/customer-experience) - [executive peer exchange (1)](https://blog.igniteag.com/topic/executive-peer-exchange) - [executives at customer advisory board meeting (1)](https://blog.igniteag.com/topic/executives-at-customer-advisory-board-meeting) - [external speakers (1)](https://blog.igniteag.com/topic/external-speakers) - [guest speakers (1)](https://blog.igniteag.com/topic/guest-speakers) - [industry analysts (1)](https://blog.igniteag.com/topic/industry-analysts) - [measuring customer advisory board (1)](https://blog.igniteag.com/topic/measuring-customer-advisory-board) - [meeting agenda (1)](https://blog.igniteag.com/topic/meeting-agenda) - [networking (1)](https://blog.igniteag.com/topic/networking) - [session design (1)](https://blog.igniteag.com/topic/session-design) see all ### Follow Us On Twitter [Tweets by @IgniteAG](https://twitter.com/IgniteAG) *"Working under tight deadlines and with multiple Dell stakeholders Ignite AG delivered a best in class Customer Advisory Board experience for the President's Advisory Board members and Dell."* ![Dell_logo](https://blog.igniteag.com/hs-fs/hub/300837/file-1388719085.jpg) Joanne Moretti VP & Global Head Software Marketing Dell Software [more customer testimonials](https://www.igniteag.com/Customers.aspx) [![Twitter5454](https://blog.igniteag.com/hs-fs/hub/300837/file-1388061932.jpg)](https://twitter.com/igniteag) [![FB_Social_54x54](https://blog.igniteag.com/hs-fs/hub/300837/file-1385495581.jpg)](https://www.facebook.com/IgniteAdvisoryGroup) [![Youtube5454](https://blog.igniteag.com/hs-fs/hub/300837/file-1388061937.jpg)](https://www.youtube.com/user/IgniteAdvisoryGroup) [![G+5454](https://blog.igniteag.com/hs-fs/hub/300837/file-1385495586.jpg)](https://plus.google.com/+IgniteagCustomerAdvisoryBoards/about) [![LI5454](https://blog.igniteag.com/hs-fs/hub/300837/file-1388061962.jpg)](https://www.linkedin.com/company/ignite-advisory-group)                     [![](https://no-cache.hubspot.com/cta/default/300837/53bf9f06-d88a-414a-ae6e-72e9d186efd0.png)](http://cta-redirect.hubspot.com/cta/redirect/300837/53bf9f06-d88a-414a-ae6e-72e9d186efd0)                 ![WhyIgniteAG._1](https://blog.igniteag.com/hs-fs/hub/300837/file-1384471813.jpg) ![why_quote](https://blog.igniteag.com/hs-fs/hub/300837/file-1388960085.png) [![Contact Us](https://no-cache.hubspot.com/cta/default/300837/af486be9-e818-4d48-8f3c-18216a5762eb.png)](https://cta-redirect.hubspot.com/cta/redirect/300837/af486be9-e818-4d48-8f3c-18216a5762eb) - [Home](http://www.igniteag.com/Home.aspx) - [Customer Advisory Board](http://www.igniteag.com/Approach/CustomerAdvisoryBoard.aspx) - [Partner Advisory Board](http://www.igniteag.com/PartnerAdvisoryBoard.aspx) - [Approach](http://www.igniteag.com/Approach.aspx) - [Key Challenge](http://www.igniteag.com/Approach/KeyChallenges.aspx) - [About Us](http://www.igniteag.com/AboutUs.aspx) - [Leadership Team](http://www.igniteag.com/LeadershipTeam.aspx) - [In the News](http://www.igniteag.com/InTheNews.aspx) - [Press Releases](http://www.igniteag.com/PressReleases.aspx) - [Partners](http://igniteag.com/Partners.aspx) - [Customers](http://www.igniteag.com/Customers.aspx) - [Solutions](http://www.igniteag.com/solutions.aspx) - [Program Management](http://www.igniteag.com/Solutions/CABProgramManagement/CABProgramManagement.aspx) - [CAB Recruitment](http://www.igniteag.com/CustomerAdvisoryBoard/Recruitment.aspx) - [CAB Agenda Creation](http://www.igniteag.com/CustomerAdvisoryBoard/AgendaCreation.aspx) - [Advanced Facilitation](http://www.igniteag.com/CustomerAdvisoryBoard/AdvancedFacilitation.aspx) - [CAB Manager Training](http://www.igniteag.com/CustomerAdvisoryBoard/ManagerTraining.aspx) - [CAB Facilitator Training](http://www.igniteag.com/CustomerAdvisoryBoard/FacilitatorTraining.aspx) - [Audit and Optimization](http://www.igniteag.com/Solutions/CABAuditandOptimization.aspx) - [Online Platform](http://www.igniteag.com/CustomerAdvisoryBoard/OnlinePlatform.aspx) - [Resources](http://www.igniteag.com/resources.aspx) ### Ignite Advisory Group 4225 Executive Square, Suite 600 La Jolla, California 92037  Tel: 858.829.0381 Toll-Free: 888.667.7027 Fax: 858.829.0382 [Contact Us](https://blog.igniteag.com/Contactus.aspx) - Share: - More Sharing Services - Follow us: - - - - #### Ignite Advisory Group UK London, UK Tel: (44) 207.193.0145 [Contact Us](https://blog.igniteag.com/Contactus.aspx) © 2014 Ignite Advisory Group - [Terms of Use](https://blog.igniteag.com/Terms.aspx) - [Privacy Statement](https://blog.igniteag.com/PrivacyPolicy.aspx)