As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB initiatives for the year or prior, in order to justify continued (or hopefully increased!) investment in 2016.
Customer Advisory Board Blog
Measuring the Success of Your Customer Advisory Board, Part 1: Revenue, Loyalty and New Customers
Posted by Rob Jensen on Oct 16, 2015 12:41:04 PM
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Topics: CAB ROI, measuring customer advisory board
